Unit 32 Graphic Design for Media Products : July 2016

The purpose of the sketches is to create a music festival graphic designs for the logos and any iconography. The purpose of the sketches are to associate the festival with an icon that will be remembered and is very distinct. The sketches also need to link with the target audience and genre of the music festival.

I started by drawing the iconography associated with the music festival being the mountain hills with cracks and lines in them, I feel as though this relates to the stylistic conventions of the genre because my festival is centred around the genre of indie rock and that has connotations of earthy and rustic implications. It relates to earthy and urban designs, and also rough and jagged looking iconography such as the mountains with cracks and jagged lines.

The target audience for my music festival is young adults roughly 18-24 as it has dangerous and urban connotations. The festival is aimed at both genders but mainly focused towards to the male audience, because most of the bands are male and therefore relates to ideal self.

The font stays almost consistent throughout with a few exceptions, in all of the sketches the font and text is easily read and quite bold. This is because it is the title and needs to be easily read. The house style is consistent throughout, being a mixture of shades of yellow, orange, brown and black relating to the stylistic conventions of the genres.

All these design choices are to relate to the target audience and purpose, relating to stylistic conventions of the genre. The colour, shapes and images all relate to the genre and target audience.