LO4 Legal and Ethical

ASA- following the advertising standards agency regulations I will not be allowed to create any products that present my festival as misleading, harmful or offensive and including alcohol. None of the aspects of my festival are misleading, nothing could be interpreted as harmful or offensive and there is no relation to alcohol. The only thing that could be taken as harmful or dangerous is the name 'Quake Fest' but that is solely relating to the stylistic conventions of the genre and isn't mean to connote danger.

There is nothing in any of my products relating to alcohol or even implying that alcohol will be involved, my music festival is based outside a shopping centre and not inside a club and therefore has no implications of alcohol. Even so my audience is 18+ and therefore is of the legal age for alcohol. All music festivals have the implications of drinking, but it is not stated or shown in any of my advertisements.

There is no harm or offense connoted in any of my products, I haven't implied anything violent or dangerous in my advertisements. Although the name of the festival could connote danger; 'Quake Fest' but that is purely because I wanted the name to be recognisable to the genre.

There is nothing misleading in my products, nothing claiming that my music festival is free to attend, or extending the availability of products, I haven't compared my festival to any others.

LO4 Budget and Hardware

This is an estimation of what the overall budget would be for my Graphic designs and also the costs of the printing and designing of objects with these designs on.

• Cost of Adobe programs - £36.59/month, these will be used for creating the graphic, which I will be using Illustrator and Photoshop
• A graphic designer gets paid roughly between £25,000 and £55,000 which averages out at £40,000. But they get paid on average £20 an hour and their hours change. They would work roughly 72 hours to get this completed. Which is £500
• T-Shirt Printing is roughly £1.47 each, my event will require 50 which will equate to £77.50 - http://www.firelabel.co.uk/personalised-t-shirts/mens/crew-neck-t-shirts/61082-fruit-of-the-loom-screen-stars-original-t-shirt.html
• 500 posters can be printed printed for £30.95 - www.helloprint.co.uk/print-posters
• 200 tickets for £11   - www.printmytickets.co.uk/

This would be an overall cost of around £619.45 for all of the merchandise and hiring of a graphic designer and also paying for the graphic software needed to create the products.

LO4 Production Plan

LO3 Presentation Feedback

Most of the feedback was very positive, being that I have a very strong and distinctive idea, which was clearly and professionally presented. I have been informed that I know my target audience as I have researched them, as well as having detailed and annotated sketches for my mock up of my designs. And also the fragmented that I have implemented into my logo and my ticket design, fits very well the theme of earthquakes and therefore links to stylistic conventions of the genre. I have also been reviewed on my choice of venues, it links to the further sales of merchandise for my festival, and therefore is very insightful and monetizing.

There were some things I need to improve including; the colour scheme, detail on the mock up designs, adding symbols on the logo or product sketches. Also it was mentioned that a larger font could be used on the poster, which I will improve and therefore making it easier for them to read and therefore draw in more customers. Many mentioned that I needed to add a bright colour to relate to my target audience, because at the current moment my colour scheme is more linked to the stylistic conventions of the genre rather than the target audience which is actually who I'm trying to appeal to. So I need to add a bright colour, to also more contrast and make the logo stand out more and be more visually appealing. I could add more detail and more different visual parts to the mock ups, including more visually appealing text and layout, and maybe add different aspects such as photography. I have thought about the colour scheme issue and have decided to put my design on a black background to add contrast and maybe add the colour red in to contrast with the brown and orange.