LO5 Final Products

These are the final graphics for my promotion campaign for the music festival I have created called 'Quake Fest'. Which is an indie rock music festival based in Sheffield which is sponsored by local companies or companies relating to the genre. I have tried to appeal to target audience by creating my products in the stylistic conventions of genre. In order below are the following products - Logo, Poster, Ticket, T-Shirt and Web Banner. Some of them do differ slightly from the initial drafts that I created but they all follow a similar house-style and share assets across all graphic products, but most of them changed for the better using the feedback I received from pitching my presentation.

LO5 Evidence of Post-Production

This is the finalised version of the logo, improved with feedback to enhance the overlook look and feel of the design. The feedback was basically to add brighter colours to create contrast and to help engage more of the target audience. So I put a gradient map of yellow and orange over the top, to make it brighter (these were also the colours suggested to use) and theused a filter of vivid light to create this harsh faded effect that blended the colours well, creating this design. I feel as though this has improved the overall success of the product. I feel as though this specific gradient overlay worked better than any other, as others were too dramatic of a change, where as this was more subtle especially with the help of the filter and changing the opacity.

I did the same with the background design to what I did with the logo, adding the same gradient map overlay with the same filter, but slightly adjusted opacity settings to make it slightly harsher and darker for background designs. This will allow the text and images to stand out more and create more contrast.



I needed to make the background more interesting and contrasted, so I created a texture using the poster filter effect, with the stained glass filter. I feel this allowed for my background to stand out and add contrast against the title and all the text and images. It also allowed the tones and shades of colour to be clearly selected and shown.

I posterized the image background to make abrupt changes to the tones in the background and create a lava effect , to suit the stylistic conventions of the genre and relate to my house style. I feel as though it made the white space more textured and contrasting towards the text and images.

I used the blur tool to make this slight bit of background out of focus, this allowed for this bit of background to stand out against the rest and create contrast. This added a nice effect and allowed the text and images in that box to stand out more because the text and bar code in this area is important information and needs highlighting. I made sure to only blur the area within the shape.

I took the background from the poster that had been posterized then had the stained glass filter applied to it. I placed it on top of my t-shirt then used the magnetic lasso tool to select the vicinity of t-shirt, then I changed the selected layer to that of the background. I then followed on to go onto select, then inverse and then deleted the image surrounding the t-shirt, so the background from the poster only covered the vicinity of the t-shirt and the rest was deleted. This allowed the background to look as though it was put onto the t-shirt.

I changed the image settings of the background to an opacity of 60% and a filter of soft light, which allowed the image to be slightly darker and have a contrasting tone to it.

LO5 Evidence of Production

The screen grab for my poster design clearly shows evidence of editing, there are many layers to the design including; all the triangles of different colours that added to the fragmented design, the logo text, the dates and acts that are performing on those said dates and the photograph from a concert similar to this one. The things that went well with this design were the fragmented aspect, I like the arrangement of slightly different coloured triangles placed over each other. Also I feel the title is bold and striking and grabs the attention immediately. Although I feel as the dates and text aspect could be improved, as in I could just focus just some of the more well known bands and make that stand out, and therefore have more white space to put focus on the more important elements rather than over crowding and nothing standing out. I also feel as though the logo needs to be part of it, rather than just the same font used, I think the actual logo should be placed somewhere in the poster possibly more centralised? But I feel as though this is a strong design for a mock up of what I wanted, with the right adjustments and improvements it could be a visually strong product.

This clearly shows the creation of the ticket design, with all the different layers and edits. Although this is a very rough mock up (not professional) it clearly shows where I would like things to be placed, and what I would like the layout to be. With the logo font being separated slightly, almost touching and overlapping. Although I feel as though the design doesn't look finished and slightly unprofessional. I like the general layout, as with the other product I feel as though the logo needs to be worked into the design, or the fragmented part of it with all the quakes and cracks. I feel like the font for the text needs to be changed and only one bar code needs to be present. The "Fest 2017" needs to stand out more, the text needs to be bolder and the font needs to be changed. There needs to be a change in the background, as in a corner of the ticket should be slightly darker and show shading, just to add contrast. Other colours need to be incorporated into the design to add contrast, possible orange, yellow or red? Or a blend of all three. But I feel as though this is a good base for my layout.

This a screenshot of the making of the t-shirt design, this is a mock up for the actual product design. There are many layers including the brown background placed over the white shirt, the text separated into different letters and the date just above one of the letters, also the fragmented design on top of the brown background to add interest and contrast. I feel as though the t-shirt design was a success, its close to being the final product, it just needs slight adjustments being made such as a fragmented quaking or cracking emerging from the centre of t shirt, just to make it more visually interesting and possible incorporating the logo somewhere? But I feel it is a strong mock up that just needs editing slightly.

This is the conceptual design for my logo before I brought it into illustrator and added all the cracks and fragmented elements that made it look like an earth quake in the background. I feel the design was successful and doesn't need changing, the bold and illustrative font matches with the genre and the breaking up of the logo adds to the fragmented style. I feel as though the composition and the colours of the background work really well, although a bright colour may need to be added, possible red, orange or yellow? To brighten the design up and add contrast to it also, it may also help create the link to the target audience and appeal to them through bright and bold colours. Because right now the design looks sort of dull and boring, it needs brightening up to add visual interest and contrast.

LO4 Legal and Ethical

ASA- following the advertising standards agency regulations I will not be allowed to create any products that present my festival as misleading, harmful or offensive and including alcohol. None of the aspects of my festival are misleading, nothing could be interpreted as harmful or offensive and there is no relation to alcohol. The only thing that could be taken as harmful or dangerous is the name 'Quake Fest' but that is solely relating to the stylistic conventions of the genre and isn't mean to connote danger.

There is nothing in any of my products relating to alcohol or even implying that alcohol will be involved, my music festival is based outside a shopping centre and not inside a club and therefore has no implications of alcohol. Even so my audience is 18+ and therefore is of the legal age for alcohol. All music festivals have the implications of drinking, but it is not stated or shown in any of my advertisements.

There is no harm or offense connoted in any of my products, I haven't implied anything violent or dangerous in my advertisements. Although the name of the festival could connote danger; 'Quake Fest' but that is purely because I wanted the name to be recognisable to the genre.

There is nothing misleading in my products, nothing claiming that my music festival is free to attend, or extending the availability of products, I haven't compared my festival to any others.

LO4 Budget and Hardware

This is an estimation of what the overall budget would be for my Graphic designs and also the costs of the printing and designing of objects with these designs on.

• Cost of Adobe programs - £36.59/month, these will be used for creating the graphic, which I will be using Illustrator and Photoshop
• A graphic designer gets paid roughly between £25,000 and £55,000 which averages out at £40,000. But they get paid on average £20 an hour and their hours change. They would work roughly 72 hours to get this completed. Which is £500
• T-Shirt Printing is roughly £1.47 each, my event will require 50 which will equate to £77.50 - http://www.firelabel.co.uk/personalised-t-shirts/mens/crew-neck-t-shirts/61082-fruit-of-the-loom-screen-stars-original-t-shirt.html
• 500 posters can be printed printed for £30.95 - www.helloprint.co.uk/print-posters
• 200 tickets for £11   - www.printmytickets.co.uk/

This would be an overall cost of around £619.45 for all of the merchandise and hiring of a graphic designer and also paying for the graphic software needed to create the products.

LO4 Production Plan

LO3 Presentation Feedback

Most of the feedback was very positive, being that I have a very strong and distinctive idea, which was clearly and professionally presented. I have been informed that I know my target audience as I have researched them, as well as having detailed and annotated sketches for my mock up of my designs. And also the fragmented that I have implemented into my logo and my ticket design, fits very well the theme of earthquakes and therefore links to stylistic conventions of the genre. I have also been reviewed on my choice of venues, it links to the further sales of merchandise for my festival, and therefore is very insightful and monetizing.

There were some things I need to improve including; the colour scheme, detail on the mock up designs, adding symbols on the logo or product sketches. Also it was mentioned that a larger font could be used on the poster, which I will improve and therefore making it easier for them to read and therefore draw in more customers. Many mentioned that I needed to add a bright colour to relate to my target audience, because at the current moment my colour scheme is more linked to the stylistic conventions of the genre rather than the target audience which is actually who I'm trying to appeal to. So I need to add a bright colour, to also more contrast and make the logo stand out more and be more visually appealing. I could add more detail and more different visual parts to the mock ups, including more visually appealing text and layout, and maybe add different aspects such as photography. I have thought about the colour scheme issue and have decided to put my design on a black background to add contrast and maybe add the colour red in to contrast with the brown and orange.