LO1 Analysing Exisiting Graphic Design Work (Notes)

• Purpose

Promote? Education? Entertain? Sell a product?

Explain 3 ways about how you know this based on the type of production you are analysing.

• Format

a.) What type of products are featured in your package that you are analysing?

b.) Give 2 Benefits of having a package that includes different formats that would be available / seen in different places - More you know, more chance of going. Raised awareness

• Content

Denoted Elements:

1. Photographs (Shot Type/ Angle)
2. Typography (Font) - Serif (Flicks) / Sans Serif (Non-Flicks) - Bold and Easy to Read
3. Colours Used - Be specific
4. Logos Used - Also including Sponsorship
5. Bleed (Spaces Between) - Show the space in-between the images
6. Examples of Kerning (Space Between Letters)
7. Examples of Leadings (Space Between Lines)
8. White Space (Empty Space to focus on Key Information) - Layout
9. Examples of Anchorage (Text over Images)

• Style

Explain / Analyse the Connotations / Representations of the content mentioned previously links to:

1. Target Audience
2. Genre of the Product / Event

• Layout

Where are the different features placed in the examples you are looking at?

Key Terms - Foreground, background, columns and borders, rule of thirds, white space, images and text, headings and logos

• Target Audience

Who is the target audience for your campaigns based on the following:

1. Design
2. Types of acts at events
3. Themes

1. Justify this based on the style and content of the packages

2. Must include information on the age, gender and spending power of the target audience

(Stereotypes) - gender acts, links to gender - relatable - Ideal Self / Ideal Partners

Spending Power - How much it costs to attend the event, drink money, merchandise, travel

• Regulation

ASA: Advertising Standards Authority - Regulate adverts on a range of platforms

1. Why is there no harmful, offensive or misleading information featured?

2. Based on the genre of the event/ film what themes could have been glorified, but are not.

3. What would need to be copyrighted based on the content of the packages -  (Logos)

Copyright - Ask Permission to use

Sponsorship Logos - Trademarked (Gain Permission to use them) - Legal Procedures, Protect their Identity

Methods of Gaining Permissions - email, phone calls

If the product was untrue, it would be banned and therefore not attract a mass audience.